US firm apologises for seeking 'preferably Caucasian' candidate

Hmmm. On the face of it, it does come across as pretty racist. But there's a lot we don't know. As you say, they may already have a very diverse workplace and, in fact, need more Caucasian employees. I personally don't understand it, because I can kind of relate to almost anyone, but some people prefer to receive customer service and the like from people similar to themselves, so they can easily relate to them on various cultural levels. In my country, there is HUGE emphasis on this when it comes to certain minorities. Those minorities MUST have people of their own ethnicity working with them in a healthcare setting, for instance. Special workers come into mediate. But, for the most part, only one minority is catered for by this. New Zealand is a very multicultural nation. We have tonnes of Chinese, Indians, folks from the middle east. But their cultural differences aren't catered to the way the 'indigenous' Maori are. Double standards, but I digress. Again - I don't get it - but some people relate better to people of their ethnic and cultural group. So this could very easily be about making sure caucasian customers are catered to. Not that you're allowed to do such things. Anything that in any way favors a white person over a brown person is, these days, racist. I've even seen the word Negro lambasted, and it's actually technical anthropological language!

Things are getting out of hand and a whole bunch of morons out there seem to think fighting racism with racism is actually going to work, as if two wrongs ever make a right, or as if race is important in the slightest. Most of the anti-racist rhetoric out there makes little sense and is often racist itself.

I'm not sure about the ad though. We'd need to know more about it to properly judge.

 

I will add though, race is really a difference of culture, not of color.